See a sneaker you like on the streets but not sure where and how to find them? Introducing the adidas Originals iPhone app. Now you can snap a photo of any sneaker that catches your eye and our unique technology will scan the current stock, find the closest match and offer product info and related content at your fingertips. Choose and organize your favorites, share with friends and find stores near you. Just snap, tap and map to have the sneakerheads' best kept secrets in the palm of your hand.

Claims to be the first ever application in industry used real-life object recognition with their new adidas Originals iPhone app.

The adidas Originals App will be available for free from August 5th through select iTunes markets including the United State, Japan and United Kingdom.

Herzogenaurach, Germany, August 1st, 2011 – adidas Originals has created a unique application for providing first-of-its-kind access to the brand via the iPhone®. With the help of a special 3D image recognition software, users get their recommendation for a new pair of sneakers by taking a snapshot of a pair of shoes, and the closest matching product from the iconic sportswear label that is currently available will be generated. The snapshot is just the entry point into the mobile adidas Originals world, where users can also check out the nearest adidas store, flip through the product catalogue, or become one of the 10.5 million fans on the adidas Originals Facebook page.

Even though image recognition applications have made their way into the marketplace, the adidas Originals App uses 3D image recognition for real-life objects/products, which is the first of its kind in its industry. Users take a photo of a sneaker, and the application responds with the closest, most relevant matches based on the colour of the input image. This gives consumers the chance to find the best replacement for their favourite old sneakers, to find adidas sneakers most similar to shoes that might have caught their eye somewhere, or to simply play around and explore the different styles of adidas Originals sneakers in a fun way.

While the image recognition tool offers an exciting entry point to the app, the user will also be able to scroll through the adidas Originals catalogue, spin the products around in a 360 degree view and stay up-to-date about brand news and content from adidas. Users will also be able to find adidas Originals stores within 50 km of their location. Through Facebook Connect users will be able to share their favourite products with their friends.

A quick link to the adidas Originals Facebook page provides qualitative content, such as new product drops, events and contests, on a daily basis. The Facebook presence has developed into a global information hub from adidas Originals, well received by more than 10.5 million fans to date.

The adidas Originals App will be available for free from August 5th, 2011 and will be first presented in public during the Lollapalooza 2011 Festival in Chicago, USA, from August 5th-7th, where festival visitors can download and try out the app.

Source: Hypebeast


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